Case Study: Southern Co-op reduces membership acquisition costs with equimedia

Southern Co-op cuts cost per membership by 86% with equimedia

The Southern Co-op worked with equimedia to grow its membership base through performance marketing. The challenge was to increase membership cost-efficiently, establish a scalable growth approach, and achieve a sign-up cost significantly lower than initial Google Ads performance.

equimedia implemented a test-and-learn strategy balancing awareness and conversion. They used Meta for local promotions and Google Demand Gen for consideration, then pivoted to focused Google Search Ads with optimized keyword targeting, bidding, and landing page tests. This solution drove a cost per membership down by 86%, with a paid search CTR of 17.9% and a conversion rate of 33%, consistently delivering acquisitions for less than 50% of the target CPA.

Southern Co-op