Case Study: Norwegian Log Buildings achieves 159% of lead target and 37% lower CPL with equimedia

Norwegian Log Buildings boosts leads 159% with equimedia

Norwegian Log Buildings, a designer and installer of bespoke log structures, faced a challenging market with high-value products and needed to increase both the volume and quality of leads to drive growth. equimedia was engaged to overhaul their digital marketing strategy using integrated paid search, Meta, and SEO services.

equimedia implemented a data-led, multi-channel approach, expanding paid search campaigns, refining Meta targeting with custom lead forms to gauge warmth, and optimizing SEO based on user insights. This strategy significantly improved performance, generating 159% of the target lead volume at a Cost Per Lead 37% lower than target, while warm leads from Meta increased from 6% to 23%, contributing to exceeded revenue goals.

Norwegian Log Buildings