Case Study: Cripps & Co achieves higher wedding bookings and 11.5x Meta ROI with equimedia

Cripps & Co boosts booking value by 17% with equimedia

Cripps & Co, a family-run business owning luxury wedding venues in England, faced increased competition and declining bookings. With limited paid digital experience and poor tracking, they needed to generate cost-efficient leads and improve reporting. They engaged the digital marketing vendor equimedia to test and implement PPC and Meta advertising campaigns.

equimedia implemented a structured test, restructuring Google Ads accounts and launching geo-targeted Meta campaigns to reach engaged and lookalike audiences. Through continuous optimization, advanced tracking, and cohesive creative, they efficiently expanded reach and improved lead quality. The results were exceptional, with PPC delivering an ROI of 11.2, Meta an ROI of 11.5, and an overall EBIT ROI of 5, alongside a 17% increase in average booking value.

Cripps & Co