Case Study: South32 boosts website engagement and global communications with Equilibrium

South32 increases website engagement by 83% with Equilibrium

South32, a major global mining and metals company, had a public website on legacy systems that failed to reflect its diversified global operations and sustainability commitments. They enlisted Equilibrium to lead a complete website redevelopment to better support their brand communications and mitigate technological risk.

Equilibrium delivered a scalable, research-driven website using a headless Sitefinity DXP solution. The project included a new information architecture, an interactive global operations map, real-time investor tools, and a comprehensive SEO strategy. The results were significant, including a 40% increase in visitors, an 83% rise in user engagement, and a 29% growth in organic search traffic.

South32