Case Study: Scitech increases visitation with AI-powered Search Ads from Equilibrium

Scitech boosts conversions 495% with Equilibrium

Scitech, a science center in Western Australia, faced the challenge of increasing local attraction visitation in a highly competitive market as it reopened following COVID-19 lockdowns. To drive ticket sales for its permanent and temporary exhibits, Scitech engaged the vendor Equilibrium for Search Experience Optimisation.

Equilibrium implemented an always-on, AI-powered search campaign strategy using dynamic ads with multimedia assets and Smart Bidding. This solution integrated real-time optimization across channels, leading to a 495% increase in conversions and achieving Scitech's highest visitation numbers in its 34-year history.

Scitech