Case Study: Rottnest Island Authority boosts website engagement with Equilibrium

Rottnest Island Authority boosts website sessions 94% with Equilibrium

The Rottnest Island Authority (RIA) needed to elevate its digital presence to attract national and international travelers to Wadjemup Rottnest Island, moving beyond a reliance on local audiences. They engaged Equilibrium to create a market-leading destination website that could accurately showcase the island's unique essence and support its updated brand strategy.

Equilibrium developed a comprehensive website featuring an intuitive information architecture, an interactive trip-planning map, and a content-led design that respectfully integrated the island's cultural significance. The solution was built on a headless Sitefinity DXP architecture for flexibility. The results were exceptional, including an 82% increase in overall traffic, a 35% decrease in bounce rate, a 41% increase in session duration, and a national award for Best Government Website.

Rottnest Island Authority (ria)