Case Study: REIWA boosts agent enquiries and registrations with Equilibrium's enterprise website

Real Estate Institute of Western Australia boosts new user registrations 130% with Equilibrium

The Real Estate Institute of Western Australia (REIWA) faced an outdated website and user experience, causing loss of market share to national competitors. They partnered with Equilibrium to build a new enterprise website from the ground up, using the Sitefinity DXP platform, to better serve both their real estate agent members and property-seeking end users in Western Australia.

Equilibrium conducted extensive user research and used prototyping to design a data-rich, personalized site with an advanced search function. The solution featured over 60 API integrations and a React server-side architecture for performance. The new reiwa.com drove an 11% increase in emails to agents, a 130% surge in new user registrations, and a 24% increase in agent click-to-calls within three months of launch.

Real Estate Institute of Western Australia (REIWA)