Case Study: Murdoch University boosts application portal clicks with Equilibrium

Murdoch University increases application portal clicks by 197% with Equilibrium

Murdoch University, a leading higher education provider in Western Australia, faced the challenge of engaging prospective students in a crowded and competitive market. To drive more student applications, the university partnered with vendor Equilibrium to optimize its Google Search Ads campaigns with a limited budget.

Equilibrium implemented a data-driven approach, analyzing user behavior to deploy targeted paid search campaigns. They utilized a test-and-learn roadmap for automated bidding strategies, which outperformed manual bidding. The solution delivered a 197% increase in clicks to the application portal and a 20% reduction in cost per action for the key quarter, significantly outperforming the previous year's results.

Murdoch University