Case Study: Keystart helps homeowners pay off loans sooner with Equilibrium’s fintech app

Keystart boosts app adoption to 60% with Equilibrium

Equilibrium partnered with Keystart, a transitional home lender, to address the challenge of helping homeowners, particularly first-time buyers, pay off their home loans sooner and build equity. The key problem was assisting customers in understanding their financial position and accumulating the 20% equity needed to transition to a traditional lender, all while navigating varying levels of financial literacy.

The solution developed by Equilibrium was a user-centric fintech app featuring an innovative "space mission" theme, gamification with badges, and tools for tracking equity and making extra repayments. This solution achieved a significant measurable impact, with 60% of Keystart customers downloading the app and using it. The app also received excellent ratings in app stores from its highly satisfied users.

Keystart