Case Study: FRINGE WORLD generates over $1.45 million in ticket sales with Equilibrium’s festival mobile app

Fringe World generates $1.45 million in ticket sales with Equilibrium

Fringe World, one of the largest arts festivals in the world, faced the challenge of helping its 850,000 attendees navigate over 700 shows and providing a personalized experience to increase ticket sales. To address this, they partnered with the vendor Equilibrium to develop a scalable festival mobile app.

Equilibrium created a mobile app with a focus on customer experience, featuring powerful personalization and a digital event planner. The solution included a stable e-ticketing platform and an interactive map. The result was over 45,000 app downloads, which included 9,000 new customers, and it generated over $1.45 million in ticket sales in its first year.

Fringe World