Case Study: Edinburgh Fringe Festival boosts ticket sales and attendee engagement with Equilibrium’s app

Edinburgh Fringe Festival drives 30% of ticket sales through Equilibrium's app

The Edinburgh Fringe Festival, the world's largest arts festival, faced significant challenges with its previous app, which was decommissioned due to poor user experience and instability under high demand. This prompted the festival to partner with Equilibrium to develop a new, scalable application that could handle the event's immense size and complexity, aiming to provide a seamless experience for millions of attendees.

Equilibrium created a feature-rich app with deep system integration, including a custom-built API for real-time data, intelligent search, offline functionality, and integrated ticketing. The solution was highly successful, resulting in 30% of all tickets being sold through the app and a 30% higher average spend from app users compared to website users. With over 200,000 downloads and a 70% user retention rate, the app became a vital tool for the festival, significantly enhancing audience engagement and driving substantial revenue growth for Edinburgh Fringe.

Edinburgh Fringe Festival