Case Study: Australian Finance Group Ltd (AFG) achieves 141% more monthly digital leads with Equilibrium

Australian Finance Group Ltd boosts monthly digital leads by 141% with Equilibrium

Australian Finance Group Ltd (AFG), a major mortgage aggregator and finance broker network, faced the challenge of inefficiently targeting a niche audience of approximately 20,000 existing brokers. Their previous campaigns resulted in ineffective spending and subpar performance. AFG partnered with Equilibrium for a tailored marketing strategy focused on SEO, social media, and performance marketing to drive growth in this competitive sector.

Equilibrium implemented a comprehensive review and restructuring of AFG's existing campaigns, refining targeting and optimizing performance to maximize results. This solution included local SEO, content optimization, and the deployment of video assets. The outcome was a 141% boost in monthly digital marketing leads and a 125% increase in the acquisition of existing brokers, AFG's most valuable segment, all achieved with a minimal budget increase.

Australian Finance Group Ltd (afg)