Case Study: Sundance boosts e-commerce sales and streamlines product imaging with Equilibrium MediaRich

Sundance delivers premium interactive shopping experiences not possible before. Detailed product images are created dynamically automating its web catalog workflow

Sundance, a retailer of men's and women's apparel, faced the challenge of turning online viewers into purchasers by providing a more engaging visual experience. Their manual process for preparing images for over 1,400 products was overwhelming and inflexible. For their complete website redesign, Sundance partnered with vendor Equilibrium to implement an automated workflow that could deliver consistent, high-quality product visuals and reduce production costs.

Equilibrium's MediaRich Server provided the solution by dynamically generating all required product shot iterations from a single original source image. This automation freed the web team from manual labor, allowing them to focus on merchandising and design, and saved hours of production time. Sundance calculated a return on its investment within the first year and projected even larger savings as product lines are extended, successfully transforming their online catalog into a premium shopping experience.

Sundance

Corey Davis

Internet Manager