Case Study: uBid achieves automated image management and faster auction publishing with Equilibrium MediaRich

Rapid pace of uBid auction site finds the right image solution to quickly and efficiently meet manufacturers and viewers demands

uBid, a leading retail auction e-commerce site, faced the challenge of managing thousands of product images from various vendors for its fast-paced auctions. Its manual, inefficient workflow for sorting, editing, and processing images was a major hurdle to meeting deadlines and delivering high-quality visuals to motivate bidders. Equilibrium worked with uBid to implement its MediaRich Server solution to address these technical and workflow issues.

The MediaRich Server solution automated uBid's imaging workflow, enabling the dynamic, on-the-fly creation of any required product image size and format from a single original. This provided capabilities like zoom and pan for an engaging user experience. The results for uBid were immediate, with a reduced time to market, significantly lower labor costs for image manipulation, and a streamlined process for managing its high volume of over 26 million image hits per day.

uBid

Pablo Ugaz

Vice President of Technology