Case Study: Feeding America streamlines digital asset access and cuts costs with Equilibrium MediaRich for SharePoint

Feeding America - Customer Case Study

Feeding America, the nation's largest domestic hunger-relief charity, faced a major operational challenge in distributing its digital marketing assets. Their process of burning and shipping photo CDs to over 200 affiliate locations was time-consuming, costly, and hindered timely local outreach. Their creative services team spent excessive hours fielding requests and manually repackaging images for their national network.

Equilibrium implemented its MediaRich for SharePoint solution to automate and streamline this workflow. The system provided on-demand access to a centralized library of approved images and marketing templates, eliminating the need for physical CDs. The solution delivered significant time savings and cost avoidance from reduced shipping and manpower, while also providing an environmental benefit that aligned with the nonprofit's mission.

Feeding America

Steve McFarland

Director of Communications