Case Study: E. T. Browne Drug Company achieves 5005% ROI and faster label approvals with Equilibrium and Nintex

E. T. Browne Drug Company achieves 5005% ROI in 4 days with Equilibrium

E. T. Browne Drug Company, the maker of Palmer's Cocoa Butter, faced significant challenges in its manual, paper-based process for reviewing and approving product labels and packaging. The old system caused delays, lacked visibility, and struggled to handle precise visual data, which hindered time to market. To address this, the company worked with vendor Equilibrium and implemented a joint solution leveraging Nintex Workflow and Nintex Forms, enhanced by Equilibrium's Mediarich OneViewer technology.

The solution provided a visual workflow system that enabled secure, universal viewing of complex design files directly within SharePoint. This allowed for simultaneous, precise reviews from any device, drastically speeding up the process. The implementation by Equilibrium and Nintex delivered a massive ROI of 5005%, equating to $29 million over five years, and paid for itself in just over four days. It reduced the approval cycle time by at least 50%, accelerating time to market and providing both significant cost savings and new revenue.

E. T. Browne Drug Company