Case Study: Cisco achieves localized global web publishing with Equilibrium MediaRich

Cisco reaches its e-commerce audience on the first click after dynamically localizing messaging in 20 different languages

Cisco, a global leader in computer networking, faced the challenge of manually updating and localizing the vast number of graphical and navigational elements on its Cisco Connection Online (CCO) website. This time-consuming process, which involved managing hundreds of thousands of content objects across 20 languages for one of the world’s largest e-commerce sites, delayed publishing and threatened brand integrity. To solve this, they turned to vendor Equilibrium and its MediaRich Server product.

Equilibrium implemented a solution that integrated MediaRich Server with Cisco’s existing content management and translation systems. This created an automated workflow where MediaRich templated all graphical content, allowing text and images to be dynamically generated and deployed in the correct language on demand. The results were dramatic: Cisco can now instantly deliver 800,000 pages in 20 languages, drastically reduced the number of assets that needed manual management and storage, and achieved significant cost savings and a positive ROI through automation and accelerated time to market.

Cisco

Deborah Nagai

Cisco