Case Study: Bluefly achieves higher conversion rates and lower returns with Equilibrium MediaRich

Bluefly - Customer Case Study

Bluefly, an online fashion retailer, sought to enhance its e-commerce experience by providing detailed, interactive product images to engage shoppers and reduce return rates. Their challenge involved automating an inefficient image production workflow that handled inventory from over 400 designers and integrating a scalable solution with their existing Blue Martini platform. To address this, they partnered with vendor Equilibrium.

Equilibrium implemented its MediaRich Server and MediaRich Zoom&Pan solutions to automate Bluefly's image production. This allowed for dynamic zooming, panning, and the automatic overlaying of promotional text onto images directly from the database. The results included a more efficient workflow, the ability to upload over 500 products weekly, and an accelerated time-to-market. This led to increased conversion rates, higher average order sizes, and improved gross margins for the retailer.

Bluefly

Marty Keane

Senior Vice Preident of E-commerce