Case Study: South Carolina Federal Credit Union achieves 100%+ lift in deposits, investments and loans and shifts to double-digit loan growth with Equifax Financial Cohorts

South Carolina Federal Credit Union Enhances Targeted Marketing

South Carolina Federal Credit Union wanted to better serve an under‑addressed Mass Affluent segment and shift from product‑based to needs‑based sales and marketing. Traditional segmentation (age, credit, income estimates) hadn’t delivered, so the credit union needed a way to identify members likely to have $100K–$500K in assets and understand their product needs.

The team appended Equifax’s Financial Cohorts (asset‑based segmentation) to member records and ran targeted, needs‑based campaigns versus a control group. The test delivered dramatic lifts — core deposits +101%, investments +235%, loan balances +522% — helped reduce marketing waste, and put the credit union on track to move from negative growth to double‑digit loan growth (about 12% pace).

South Carolina Federal Credit Union

Scott Blue

Vice President Marketing