Case Study: A leading U.S. bank card issuer achieves stronger small business growth and marketing ROI with Equifax EFX Link

Securely expand into the small business market with EFX Link

A leading U.S. bank card issuer was struggling to grow its small business portfolio and improve marketing efficiency, even though it already had a base of small business customers. To find a faster path to ROI, the customer turned to Equifax and its EFX Link data matching solution to identify potential small business owners within its consumer portfolio.

Equifax implemented EFX Link using multi-sourced commercial data to match consumer records against small business information. The initial test identified about 15% more small business owners not already in the portfolio, and even a 2% conversion rate from that audience could add millions in new revenue. With Equifax, the bank card issuer could target lower-risk prospects, send stronger offers, reduce mailing costs, and improve marketing ROI and customer loyalty.