Case Study: Retailers boost loyalty program ROI and identify high‑value customers with Equifax IXI Services

Retailers - Customer Case Study

IXI Services (an Equifax company) helps retailers facing the common challenge of growing and improving the quality of loyalty program membership. Retailers often cannot efficiently identify high-spending customers who aren’t enrolled, quickly flag new customers with strong spending potential, or spot existing members who don’t justify continued targeted marketing—leading to missed sales and inefficient marketing spend.

IXI addresses this by scoring customer and loyalty files with household spending-capacity measures (e.g., Income360, Discretionary Spending Index/DS$) to segment long-term nonmembers, new customers, and current members. That enables retailers to add high-potential households, rapidly treat promising new customers, and remove or reprioritize low-potential members, improving targeting and reallocating marketing dollars—potentially increasing revenue potential and marketing efficiency by up to 25% based on prior analyses.