Case Study: Retailers identify high-potential prospects and optimize marketing spend with Equifax

Retailers - Customer Case Study

IXI Services (U.S. Information Solutions) helps retailers improve the effectiveness of marketing for new and existing store locations by addressing a common challenge: traditional CRM data shows who shops today but not which nearby households have the economic capacity and propensity to spend on higher‑end products. Retailers therefore struggle to identify and prioritize high‑potential prospects to drive new-store traffic and optimize marketing spend.

By appending household-level economic insights (Economic Cohorts, Income360, Discretionary Spending metrics, Ability to Pay, etc.) to CRM records, IXI enables retailers to profile top-performing customer clusters, map trade areas, and generate focused prospect lists and digital audiences. Clients have used these profiles to narrow target lists (reported reductions of roughly 10–40%) and lower campaign costs (reported savings up to 60–80%), while maintaining reach to a high-potential “sweet spot” of buyers. Results may vary by client and market.