Case Study: Retail Banking achieves higher account profitability and instant cross-sell with Equifax Prescreen of One

Retail Banking - Customer Case Study

Equifax's Prescreen of One helps retail banks solve the challenge of confidently cross-selling at account opening by delivering fast, accurate credit insight when customers are most engaged. Faced with tighter regulation and slimmer fee opportunities, banks need a way to expand checking customers into savings and credit products without risking profitability from wrong offers or slowing the sales process.

Prescreen of One integrates real‑time prescreening and ability‑to‑pay data into the existing new‑account interface, returning instant, pre‑approved offers for overdraft protection, credit cards, auto financing and HELOCs with no extra IT burden. Combined with DDA segmentation, the solution boosts transactor/saver/borrower penetration, increases account value and ROI, and streamlines front‑line selling so banks can extend the right offers to the right customers at the point of sale.