Case Study: Nationwide private-label retailer doubles online approval rates and reduces costs with Equifax

Private label Retailer - Customer Case Study

A nationwide direct retailer of private‑label and brand‑name merchandise selling via catalog, call center and the web needed to grow Internet and phone sales while controlling rising fraud and default risk. Their objectives included increasing automated approval rates without raising defaults, cutting cost per booked account, reducing manual reviews with a waterfall decisioning approach, enabling real‑time policy changes, deploying scalable fraud detection and custom models, and ensuring regulatory compliance.

Equifax implemented identity verification and authentication, custom scorecard models, thin‑file evaluation, real‑time credit policy controls, automated application processing and InterConnect operational reporting plus structured manual review worklists. The solution more than doubled approval rates and generated a 75% automated approval rate to date, reduced manual review costs and cost per booked account, curtailed fraud, and gave the retailer faster, data‑driven control over online account acquisition and credit decisions.