Case Study: Nationwide Fortune 500 Company achieves 50% fewer TCPA claims with Equifax PhoneReveal

Nationwide Fortune 500 Company Leverages PhoneReveal from Equifax as a Powerful Tool in its TCPA Risk Strategy

A nationwide Fortune 500 company faced escalating TCPA risk after regulatory changes tightened restrictions on using auto-dialers to contact mobile numbers. The company had no reliable way to distinguish residential, mobile and VoIP numbers or to detect porting and number reassignments, leaving it exposed to class-action and individual lawsuits and costly statutory penalties.

The company implemented Equifax’s PhoneReveal as an offline batch phone identification tool to validate numbers, identify phone type, and detect porting or deactivation events prior to dialing. By updating records, removing reassigned or invalid numbers and adjusting calling strategies, the customer cut consumer claims roughly in half—moving from multiple claims per day to about 0–1 per month—while improving dialer performance, data quality and overall TCPA compliance (PhoneReveal covers more than 95% of U.S. wireless numbers and has achieved match rates near 99% in tests).