Case Study: Major wireless company achieves reduced application fraud and improved retail store productivity with Equifax

Major wireless company chooses Equifax to reduce application fraud and improve productivity across all retail stores

A major U.S. wireless carrier faced rising losses from fraudulent or high‑risk new customers and needed a real‑time, customer‑friendly way to verify identities and assess credit at the point of sale without disrupting store operations. The challenge was to centralize and automate authentication across many retail locations while preserving a smooth customer experience.

Equifax implemented eIDverifier for identity authentication and InterConnect for automated risk decisioning, delivered via voice response or in‑store terminals/tablets so applicants can respond privately and immediately. The solution standardized fraud checks across stores, eliminated sales‑staff handling of sensitive data, enabled up to 90% of transactions to be processed without manual intervention, and improved store productivity and customer experience.