Case Study: Leading U.S. bank achieves 21% higher campaign conversions and identifies $5.6B+ in potential deposits with Equifax IXI Financial Cohorts

Leading U.S. bank - Customer Case Study

IXI Services helped a leading U.S. bank address a common industry problem: costly, low‑return prospecting that left billions of deposit dollars to competitors. The bank’s existing segmentation relied on a few, survey‑based variables, so marketing spend was targeting sub‑optimal audiences and failing to uncover high‑value deposit prospects.

Using IXI’s Financial Cohorts — a 61‑cluster, asset‑based segmentation — the bank categorized households, identified three high‑affinity clusters, and prioritized prospects by deposit opportunity. The campaign unlocked an expected 21% improvement in conversion rates, identified prospect households with estimated deposits over $150,000, and revealed more than $5.6 billion in potential new assets.