Case Study: Leading Bank achieves 300% increase in opening balances with Equifax Financial Cohorts digital targeting

Leading Bank Leverages Financial-Based Digital Targeting to Power Deposit Growth Campaign

A leading bank running online campaigns for CDs, money markets, IRAs and high‑interest checking wanted to raise the initial deposit amounts and long‑term value of new customers. The firm found its existing placements on general financial sites and portal targeting weren’t delivering the quality of deposits it needed and sought more control and efficiency in who saw its ads.

The bank tested the digital version of Financial Cohorts to serve ads only to online households that matched its most profitable customer clusters (for example high‑net‑worth “Successful Executives” segments), then tightened targeting after 30 days to the top‑performing cluster. The campaign — which does not use or reveal personally identifiable information — lifted the average opening balance of new deposit accounts by 300% versus other concurrent campaigns, materially improving projected assets under management.