Case Study: Leading Bank achieves $700M in new revenue with Equifax WealthComplete

Growing Revenue by Aligning Customers With the Right Service Level Bank Generates $700 Million in New Revenue

A leading U.S. bank was struggling to assign existing customers to the appropriate service channels because internal and demographic data gave an incomplete view of household assets and growth potential. That led to lost sales opportunities (under-served customers with high upside) and costly over-servicing (low-asset customers placed in premium channels), undermining retention and revenue.

The bank implemented Equifax’s WealthComplete to combine internal records with estimates of total household investable assets and product allocation, then used two models to identify likely affluent customers and those with significant growth potential. Reassigning 17% of customers to the premium channel reversed a -0.5% revenue trend to +1.7% in four months, generated over $700 million in new revenue, increased realigned customers’ balances by about $1,200 on average (12.3%), and delivered an ROI of more than 500%.