Case Study: Financial services firms achieve 78% more qualified impressions and an 88% lift in opening balances with Equifax (IXI Services)

Financial services firms - Customer Case Study

IXI Services helped a leading U.S. financial services firm that was struggling to reach qualified online consumers while maintaining privacy. Analysis of a prior campaign showed 78% of impressions were served to visitors likely to have less than $100,000 in invested assets, so the firm needed a way to better target more affluent prospects without using personally identifiable information.

The firm implemented IXI’s audience targeting, which uses aggregated, anonymous wealth estimates to identify visitors likely to have over $100,000 in assets and serve ads to them in real time. As a result, 78% of campaign impressions were reallocated to the target audience, the expected average opening balance for new accounts rose about 88% (from roughly $10,000 to over $18,000), and the firm cut provisioning costs while increasing brand recognition among affluent users.