Case Study: Credit Card Provider achieves 6% lift in identifying customers likely to stay current after a $1,500 credit line increase with Equifax Dimensions (Equifax)

Equifax Dimensions™ helps target the best consumers for a credit line increase to drive more organic growth

A major credit card provider partnered with Equifax to improve organic portfolio growth by better identifying which cardholders could safely receive a $1,500 credit line increase (CLI) without becoming delinquent in the following six months. The challenge was to know customers well enough to target increases that boost balances and lifetime value while minimizing default risk.

Using comparative analysis, the lender tested Equifax Advanced Decisioning Attributes alone versus those attributes augmented with Equifax Dimensions, which adds trended consumer credit data and extended tradeline views. Integrating Equifax Dimensions delivered a 6% incremental lift in predicting which consumers would stay current after a CLI, enabling more precise targeting, lower marketing costs, higher approval efficiency, and increased revenue and profitability.