Case Study: National Lender achieves 4.8% incremental lift in identifying first-mortgage prospects and higher marketing ROI with Equifax Dimensions (Equifax)

Equifax Dimensions™ helps more precisely target consumers most likely to open a first mortgage to help increase marketing ROI and revenue

Equifax worked with a national lender that needed to sharpen its marketing spend by more accurately identifying consumers likely to open a first mortgage within the next 12 months. In a competitive environment where campaign profitability depends on precise targeting, the lender sought a solution to focus offers on the most responsive, high-value prospects.

By integrating Equifax Dimensions’ trended credit data into Equifax Advanced Decisioning Attributes and running a comparative analysis, the lender achieved improved predictive precision — a 4.8% incremental lift overall and a 7.28% lift for near-prime consumers (risk score 620–720). The enhanced model helped better prioritize and segment marketable populations, reduce marketing costs, and increase revenue and profitability.