Case Study: National Credit Card Company achieves 7% lift in balance-transfer prediction with Equifax Dimensions (Equifax)

Equifax Dimensions™ helps increase revenue by supporting more precisely targeted balance transfer offers

A national credit card company sought to lift revenue without increasing marketing spend by more precisely targeting consumers likely to transfer a balance greater than $500 within 12 months. Their challenge was to improve segmentation and offer accuracy to capture higher-value balance-transfer customers while staying within budget.

They ran a champion/challenger test comparing a model built on Advanced Decisioning Attributes (ADA) alone versus ADA augmented with Equifax Dimensions, which adds trended consumer credit data. Integrating Equifax Dimensions delivered a 7% incremental lift in predicting balance-transfer propensity, enabling more accurate targeting, reduced marketing costs, better segment prioritization and credit-limit decisions, and ultimately higher revenue and profitability.