Case Study: Credit Card Provider achieves 21% lift in identifying consumers likely to be active on revolving accounts with Equifax Dimensions (Equifax)

Equifax Dimensions™ helps companies target the best consumers that will actively use their revolving cards

Equifax’s Dimensions solution helped a credit card provider facing a common growth challenge: how to more precisely identify consumers likely to be active on a revolving account in the next 12 months to improve offer relevance and control marketing spend. The lender needed deeper, trended credit behavior insight to prioritize prospective cardholders and grow portfolio performance in a competitive market.

A comparative analysis showed that integrating Equifax Dimensions with Advanced Decisioning Attributes improved targeting accuracy, producing a 21% incremental lift in predicting account activity and up to 34% predictive lift in the top 30% segment. That enhanced targeting enabled better segmentation and credit-limit decisions, reduced marketing costs, and increased revenue opportunities for the card issuer.