Equifax
86 Case Studies
A Equifax Case Study
Equifax helped a national financial services company strengthen its credit risk models to better identify consumers likely to default. The lender needed improved predictive insight to detect near-term (3- and 6-month) default risk and reduce losses from risky accounts.
Using a champion/challenger analysis, the company augmented its existing models with Equifax Advanced Decisioning Attributes and Equifax Dimensions (trended consumer credit data). The enhanced models delivered a 29% lift in KS points for 3-month default prediction (24 → 31) and a 17% lift for 6-month prediction (30 → 35), enabling faster, more targeted actions—like adjusting credit limits, prioritizing segments, cutting marketing costs and improving profitability.
National Financial Services Company