Case Study: Small-ticket equipment lender achieves 5% lift in approvals and record profitability with Equifax custom scorecard

Custom Scorecard From Equifax Delivers Strong Performance

An innovative lender specializing in small-ticket commercial equipment leases (short-term loans under $75,000) needed better, faster insight into the risk of small businesses to approve and price more loans profitably. Because many small firms are too new, thinly capitalized, or owner-financed for traditional business risk tools to be effective, the company sought a solution that would drive more approvals, improve the customer experience, and preserve risk-based pricing.

Equifax built a custom scorecard using its deep small-business data and analytics, paired with business credit and principal reports and integrated into the lender’s automated decisioning system. The result: a five percent lift in approvals while maintaining risk levels, faster application processing and efficiency gains, expansion into new markets, and consistent year-over-year profitability—including the lender’s most profitable month on record.