Case Study: Credit Card Providing Company achieves better customer engagement and loyalty with Equifax Keying and Linking Technology

Credit Card Providing Company - Customer Case Study

The Credit Card Providing Company wanted a better way to deepen customer relationships and reduce churn by partnering with a service provider on exclusive discounts. To make the program work, it needed a simple, one-click way to match customers across separate databases and link the right offer to the right account, and it turned to Equifax Keying and Linking technology.

Equifax implemented Keying and Linking across both customer databases to assign unique, non-personal identifiers and enable secure account matching without sharing personal data. The result was a targeted ad experience where customers could claim a discount in one click, leading to a faster, easier process, improved customer experience, and a successful loyalty campaign that delivered real cash savings and stronger engagement for both companies.