Case Study: Banks achieve 200% higher new-customer balances and ~$50M incremental AUM per 1,000 customers with Equifax WealthComplete

Banks - Customer Case Study

IXI Services partnered with banks to address a common on-boarding problem: banks often rely on a new account’s opening balance to segment customers, which gives an incomplete picture of household wealth and growth potential during a critical early engagement window. That limited view can lead to missed cross-sell and upsell opportunities, slower balance growth and higher attrition.

Using IXI’s WealthComplete® estimates of total household assets and deposits, banks can identify high-potential customers from day one, assign appropriate treatment groups and target likely mass-affluent households. The analysis shows that doing so can more than double balance growth for high-potential customers versus low-potential ones within two years and generate roughly $50 million in incremental AUM for every 1,000 new customers acquired, along with additional deposit growth and improved share of wallet.