Case Study: Large Auto Manufacturing Company achieves dealer buy-in and validates buyers' financial capacity for new electric model with Equifax's IXI Services

Auto Manufacturer - Customer Case Study

A leading automaker and its captive finance arm faced dealer hesitation when launching a new family‑friendly electric model aimed at environmentally conscious families—a very different buyer than the brand’s typical younger, sport‑oriented customers. Dealers needed reassurance about the financial capacity and demographic fit of consumers who had placed pre‑order deposits before they would invest in stocking, promoting, and servicing the new vehicle.

The captive lender partnered with IXI Services to analyze aggregated credit and economic‑segmentation measures for deposit‑payers. The analysis showed depositors had higher aggregated FICO® scores, lower likelihood of auto‑loan delinquency, and matched the target demographics (stable families, higher incomes in major metro areas), which convinced dealers to support the launch and informed plans for targeted dealer tools and future marketing.