Case Study: Auto Dealer Service Providing Company achieves up to 90% faster time-to-insights and frees data scientists with Equifax Keying and Linking

Auto Dealer Service Providing Company - Customer Case Study

An auto dealer service provider that supports thousands of dealerships faced a major bottleneck: data scientists were spending most of their time harmonizing and prepping disparate, multi‑source customer data instead of building models and delivering insights. This labor‑intensive data wrangling delayed analytics projects for a year or more, raised costs, and slowed revenue-generating work.

The company implemented Equifax’s Keying and Linking technology, assigning unique non‑PII keys to files, automatically matching and consolidating records (and augmenting with Equifax data) into a single, continuously updated customer view. That automation freed data scientists from manual prep, eliminated the need for costly specialized software, improved data quality, and accelerated delivery of predictive models and insights from months or years to days or weeks—reducing time‑to‑insight by up to 90%.