Case Study: Canary Wharf Group strengthens community engagement with Equiem

Canary Wharf Group reaches 30,000 users in year one with Equiem

The Canary Wharf Group faced the challenge of engaging its diverse audiences, which included office workers, residents, and public visitors across its vibrant mixed-use estate. To build community, promote events, gather feedback, and drive foot traffic, they partnered with vendor Equiem to implement its Engage platform and related services.

Equiem delivered a solution featuring segmented communications and interest-based targeting to provide customized content to different user groups. The platform integrated booking and payment systems and included a Marketplace to connect visitors with retailers. This approach resulted in over 30,000 registered users and 15,000 monthly active users within the first year, with almost 20 weekly interactions per user, demonstrating considerable gains in engagement and a successful connection of commerce and community.

Canary Wharf Group