Case Study: Rituals saves 96,000 hours in retail hiring with Equalture

QWIC saves 96,000 hours a year with Equalture

Rituals, a major retailer receiving over one million applicants annually, faced a significant challenge as its store managers spent thousands of hours manually reviewing CVs and coordinating early hiring steps. To improve hiring quality and free up its teams, Rituals partnered with Equalture to redesign its process.

The solution implemented by Equalture introduced an automated WhatsApp chat flow for initial screening followed by game-based assessments. This fully automated the CV review and created an objective quality filter, drastically reducing the manual workload for managers. The results were substantial, saving over 96,000 hours annually by eliminating 50,000 hours of CV screening and reducing interview volume by 35%, which saved an additional 46,000 hours.

QWIC