Case Study: Descript achieves accurate, real-time ARR reporting with Equals

Descript gets ARR from 0 to 97% with Equals

Descript, a company focused on making video editing accessible, faced challenges with its annual recurring revenue (ARR) reporting. They relied on Stripe for billing but used a third-party tool that lacked customization and flexibility, leaving them without a single source of truth for their data. To gain control over their business metrics, they turned to the vendor Equals.

Using Equals' SQL editor and spreadsheet interface, Descript connected to Stripe and modeled data according to their unique business logic. This provided accurate, real-time ARR reporting and the ability to deeply explore customer behavior. The solution increased their reporting confidence, enabling them to use Equals dashboards for board meetings, and they plan to leverage the platform even more for all future reporting.

Descript