Case Study: HomeZero boosts sales-ready inbound and trust with Equal's white-label website repositioning

HomeZero rebuilds its Webflow site in 8 weeks with Equal

The customer, HomeZero, a provider of white-label software for the energy transition, faced a challenge where its product had pivoted to an embedded platform but its website still sold an older lead-generation service. This caused confusion for prospects, hindered trust with larger B2B partners, and cost the company conversions.

The vendor, Equal, repositioned HomeZero as embedded infrastructure and rebuilt its Webflow site to make the white-label promise tangible. The solution included a product-led homepage, a clear narrative, and proof points to build trust. The results were higher-intent inbound traffic, including more demo requests and partnership inquiries, which supported HomeZero's successful move upmarket.

HomeZero