Case Study: Bidadoo boosts marketplace conversion with Equal's mobile-first redesign

Bidadoo rebuilt mobile marketplace conversion in 10 weeks with Equal

The customer Bidadoo, a major online marketplace for heavy equipment, engaged the vendor Equal to address an unclear but critical challenge: improving overall conversion rates on their platform. Their marketplace suffered from a weak user experience, particularly on mobile devices, with poor search functionality, ineffective filtering, and an abrupt handoff process to eBay for completing purchases.

Equal implemented a comprehensive redesign focused on user behavior, rebuilding key elements like search, filtering, and the mobile experience to be more intuitive. They created a clearer path to conversion with a more trustworthy interface and a predictable handoff to eBay. The vendor reported that the solution led to improved website conversion rates, an increase in inquiries, and very positive user feedback throughout the year following the launch.

Bidadoo