Case Study: John Lewis & Partners achieves a 5% sales uplift with automated product bundling from Equal Experts

John Lewis & Partners boosts sales by 5% with Equal Experts

John Lewis & Partners, a major UK retailer, faced the challenge of increasing online sales and improving customer experience through product bundling. Their previous manual approach to creating recommendations was inefficient and could not scale with their dynamic inventory. They partnered with vendor Equal Experts to develop an automated solution using machine learning.

Equal Experts implemented a machine learning-powered recommendation engine built on Google Vertex AI. This solution automated the process of suggesting relevant complementary products, leading to a 5% increase in sales value per customer session. This uplift was consistently sustained for eight months, and the feature was successfully scaled across multiple departments on their website.

John Lewis & Partners