Case Study: PUMA strengthens whistleblowing and compliance with EQS Integrity Line

Why PUMA opted for a digital whistleblowing channel

PUMA, the international sporting goods manufacturer, wanted to replace its underused telephone whistleblowing hotline with a more modern, user-friendly and globally accessible reporting channel that would better suit its young workforce and meet high data security requirements. To find the right solution, PUMA evaluated providers and chose EQS Integrity Line for its intuitive interface, secure anonymous communication and integrated case management.

EQS Integrity Line was implemented as the PUMA SpeakUp! Platform, supported by close collaboration with PUMA’s compliance, data protection and works council teams to ensure GDPR compliance and smooth rollout. PUMA launched the system with strong internal communication, including a CEO announcement and company-wide awareness materials. The result has been positive: the company received numerous reports from multiple countries and departments, mostly anonymous, and was able to handle them effectively through encrypted dialogue and case management.

PUMA