Case Study: Selections Hitiroglou achieves a modern 360° digital transformation with eproductions

Selections Hitiroglou transforms its 360° digital presence with eproductions

The customer, Selections Hitiroglou, one of the oldest upholstery stores in Athens, faced the challenge of transforming its historic, traditional brand into a source of modern design inspiration for contemporary consumers. eproductions was engaged to execute a full digital transformation strategy to bridge this gap between the physical tactile experience of fabric and digital content.

eproductions implemented a 360-degree, lifestyle-driven digital strategy for Selections Hitiroglou. The solution included creating an inspiration hub with home decor and DIY content, producing immersive visual content with high-aesthetic photography and video, digitizing the product catalog for lead generation, and building an online community. This repositioned the brand as a design consultant and successfully translated its physical appeal into the digital space.

Selections Hitiroglou