Case Study: Selections Hitiroglou becomes a home décor destination with eproductions' WooCommerce e-shop and social media strategy

Selections Hitiroglou builds a 360° digital presence in 14 weeks with eproductions

Selections Hitiroglou, a century-old fabric and upholstery store in Athens, faced the challenge of translating its offline credibility into a digital presence to reach modern customers who begin their design research online. The vendor, eproductions, was engaged to build a WooCommerce e-shop and develop a 360° social media strategy to make the tactile product category desirable online.

eproductions built a visually-rich WooCommerce e-shop optimized for showcasing fabrics in context and implemented a four-pillar Instagram strategy that repositioned the brand as a design authority. The solution created a connected customer journey where social media generates desire and the e-shop captures conversions, successfully turning the brand's physical reputation into a digital presence that drives both online sales and lead generation for in-store appointments.

Selections Hitiroglou