Case Study: Mirage Cigarettes achieves rapid nationwide retail expansion with Epos Now

Mirage Cigarettes - Customer Case Study

Mirage Cigarettes Ltd, a founding member of the Electronic Cigarette Industry Trade Association, has rapidly expanded from a niche e‑cig maker into a national retail chain with more than 30 shops. Focused on quality, safety and customer service, the company needed an EPOS solution to manage a huge and growing product range across multiple sites while remaining reliable, affordable and easy to train staff and franchisees on.

Epos Now provided a simple, scalable point‑of‑sale system with the reporting, functionality and ongoing support Mirage required, enabling fast rollout and consistent franchisee training. The reliable system and responsive vendor support have smoothed day‑to‑day operations, supported rapid expansion and given Mirage confidence that their retail growth can continue.

Mirage Cigarettes

Craig Newbold

Managing Director